Promotional Products Guide

Promotional Products Specialists Who doesn’t love receiving a free gift? Think about every convention, event, expo, or trade show, that you have ever attended. Chances are the phrase, “I really can’t wait to get some free stuff” crossed your mind. You might find it hard to believe but companies live for this. It’s a chance to give you, the consumer some type of promotional product in hopes that you will use it or keep it with you. They know that in the future you will promote their company by showing their promotional item to a friend, colleague, or just about anyone. These promotional products can be just about anything: shirts, bags, hats. You name it and it can be a promotional product. Promotional products are not only a superb tool in getting your company recognized, but a necessity.

Purchasing a promotional product can go a very long way. Will results be immediate? In some cases, yes. But if you don’t see the benefits right away they’ll come in due time. Take my own story for example. I’ve been to trade shows and whether they’re car shows or PC expos, the first thing that I pick up when I walk through those big entry ways is a plastic bag. I’ve now got a place to put all my brochures, pamphlets, and whatever else I might collect at the convention. Now these bags usually have some company’s logo printed right on the bag. At the most recent PC expo that I went to they had Ask.com’s logo on the bag. I can remember exactly how it looked: a bright red bag with their company logo printed in white. That was about two or three months ago. Now that’s smart company branding right there. If I can remember that out of all the other things that I have done in the past two months, then the company has accomplished their goal with the use of a promotional product.

This might be compelling evidence that promotional products are the key to getting your company recognized and remembered, but just picking the coolest product on the block won’t get you very far. There’s one key element to remember when choosing a promotional product: you need to know your target audience. Example: you can’t give fruit stress reliever to a convention attendee that is there to see computers. Why? It has nothing to do with what your target audience is interested in. Wouldn’t you rather give a computer stress reliever? Your target audience is the key because they are the ones you want at your booth and they are the ones you want contacting your company directly to purchase some type of item or service. If you leave a lasting impression on that customer then you have done successfully promoted your company. And if you do it with a promotional product, then you have left them with a physical product that will remind them to contact you in the future.

All this is great, but you’re probably thinking what type of promotional product would benefit me the most? Again look to your target audience but also look at what type of industry you’re in. Ask yourself, what type of relationship do I want to build with a customer: long term or short term? If you’re interested in a short term relationship, then probably any industry related promotional doodad will do, but if you want a lasting impression, do a little bit of homework. Think what I would want if I was a long time customer from a company. Personally, I would love to get a promotional bag for my laptop from the company who sells me my computer parts. I’d love a duffle bag with the company logo of my auto parts store screen printed on the side.I see that as loyalty to me, the consumer. And if I were the owner of a company and I saw a customer using the promotional item that I picked out, that would make me feel good. Because I’d know that I had successfully developed a good relationship with my customers.

So how do you start successfully branding your business? Firstly, work from the inside out by starting with your employees. They interact with customers day to day and they’re people themselves. So running ideas about promotional products by them can give you great feedback into the mind of the consumer. Your employees will tell you an honest opinion about which products would be most successful with your customers. This will save you time and expense. Speaking of time, be sure to factor in that promotional products are made to order. Customization takes time, so make sure you, if you have a specific event date, you leave yourself the time needed. It saves time and money in the long run.

So what have we learned about promotional products? Firstly, promotional products can help your company in ways you have never dreamed of when used correctly. Secondly, know your target audience. In addition to knowing your target audience, you have to know your industry. Utilize your employees’ ideas and opinions about specific promotional items before giving them out to your target audience. Finally and most importantly, plan in advance and allow the time needed for production. Following these simple steps will result in, not only the correct use of promotional products, but a successful promotion as well!

How Do Promotional Products Work?

Promotional products are one of the most effective tools of advertising available today. When compared to other marketing tools, promotional products give your marketing initiative a tangible angle, one that can be highly targeted towards the intended audience. More importantly, its functional value also helps ensure that it delivers a high rate of brand recall and ROI.

How do they Work?

Promotional products essentially work on one fundamental idea – that all of us like to get free things (don’t we?). It is human nature.

To this extent, brands leverage this opportunity to lure members of an audience into buying the main offering – that is, by giving them another offering for free. In addition to increasing sales, these products are also effective tools when you need to raise brand awareness.

Also, many of your promotional items can be customized for your audience. For example, it is possible to send a customized compendium, desk clock or watch out to all your high-net worth clients. Customized promotional items that suit your audience, increase the likelihood of product retention thus enhancing the chances of brand recall.

Choosing the Right Promotional Products

The key to a successful promotional product campaign is selecting the right kind of promotional product to utilize. Selecting an item at random is probably the biggest faux pas your marketing manager can make.

Not only does selecting an inappropriate item reduce the chances of your audience putting the product to use, but it also puts your brand’s reputation at risk.

Different types of promotional items to choose from are-
If your brand is established, you can consider promoting newly launched item. For example, a sample of a shampoo that you may have just added to your range.

Consider giving away a product that is related to your core business or offering. For example, key chains if you are selling cars or computer accessories if you are in IT hardware.

You may prefer to select one of the thousands of varieties of promotional items that are available. Anything from mouse pads to pens, carry bags, coasters, pedometers, inflatables and coffee sets work effectively as long as they are relevant to your core offering and your audience.

Associating yourself with a reputed promotional items vendor is a great way to make sure you give away good quality and memorable promotional products to catch the attention of desired customers on your business or brand identity.

How Promotional Products Can Prove to Be a Good Marketing Strategy?

We all know the importance of advertising in the business industry. Promotional products are the best tools for advertisement if they are picked and used correctly. Their function is to inform, persuade, and influence the decision of a large number of audiences. For these reasons, they are the most powerful and cost-efficient way of advertising and branding your company. They are used by companies for various purposes like expanding their market, maintaining their current positions, and to present corporate viewpoints on public issues.

Although everyone loves freebies, giving away promotional gifts does not always guarantee a successful campaign and there is no exact single formula for it. There are, however, different strategies to be considered. One has to choose an approach and qualify/right-fit the promo product for each marketing event or type of business.

Lets discuss how promotional products are a good marketing strategy:

Promotional products are the most effective way to introduce your company to a large target market. It has a very low CPI (Cost-Per-Impression) and it relates your brand to the person carrying the product — The more people carrying your brand, the more “promoters” you have. These promoters are also significant in reaching out to your target market and convert would be detractors.

Promotional objectives are based on the principle of ‘Give and so shall you receive’. These items inform, convince and motivate the customers to buy. To be honest, I myself has been motivated by a GWP promotion (gift with purchase) as it adds value to my usual purchase. — Giving a Promotional item is an act of generosity that leaves a long lasting impression in the minds of the receivers.

They are a sincere way of showing your appreciation and gratitude to your clients and employees which results in building a stronger relationship between the giver and the receivers. Your reputation as a business and as an employer will get an extra boost.

When useful items are being given away, these items will help stamp your brand name in the minds of the recipients. They will be frequently in front of the customers’ eyes and they will remember your business every time the item is used. With this, other people will also come to know about your brand.

Every company has known the benefits of promotional products for their growth. They help in building a healthy business and provide an advantage over other competitors. They are also the only marketing strategy where people are appreciative of your advertising effort.

This article would like to make an additional important assertion. It is very important to choose a good promotional product supplier in order to be successful with your strategy. No matter how good your plans and ideas are or how smart you choose the product, you will need a good distributor that ensures quality product supply, prompt and safe delivery, marketing support, etc. APD Promotions is one such brand that takes your business to global level and assists you to establish yourself.

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